Launching of Ehden 2020 Tourism Plan with the Summer Calender 2019

Zgharta-Ehden Municipality launched the “Ehden 2020 Tourism Plan” and the “Ehden Summer 2019” calendar, entitled “100 Activities within 100 Days”, under the patronage of the Ministries of Tourism and Culture.

The Ministers of Tourism and of Culture in Lebanon as well as many stakeholders attended this event during which a calendar for the summer of 2019 in Ehden was presented, with 100 activities on different topics such as eco tourism, religious tourism, training and educational workshops, festivals and artistic activities, gastronomic experiences, sport activities, etc. These activities are within the framework of a strategy of sustainable rural tourism and emphasize on the importance of preserving historical and environmental heritage and on respecting the environmental standards.

Furthemore, the 2020 tourism plan was presented in this event which will benefit all resources and contribute to create employment opportunities, especially among young people. This tourism plan will complement the “TerBrand Empowering Mediterranean Municipalities in branding their territorial added value” project that is currently implemented by Medcities in Zgharta-Ehden with funding by the Municipality of Barcelona. This project will reinforce the role of local authorities in promoting sustainable and alternative tourism as a driver of economic activity in their territories, though a branding strategy and a tailor-made communication campaign.

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