MedCities supports the elaboration of a territorial branding strategy Zgharta Ehden. Last 9th and 10th July, a participatory workshop was organized to launch the process and discuss the strategy for the elaboration of a territorial brand in Zgharta Ehden, in the framework of TerBrand project.
The tourism stakeholders of Zgharta Ehden were invited to participate in a training seminar, offered by an expert on territorial positioning and tourism promotion and an experienced marketing and communication company.
The workshop focused on the importance of positioning the territory as a destination for rural and mountain tourism in Lebanon and on the need for the establishment of destination management structures in order to actively communicate the attractiveness and the touristic offer.
A participatory methodology was designed in order to identify the image of the territory for tourists, residents and professionals of the touristic sector, which will be concluded in September 2019, and the branding strategy will be launched next October.
The project is funded by the Municipality of Barcelona and is implemented by MedCities in three Lebanese territories.
More info here.
MedCities contributed to the debate, concretely in the round table about ‘Euro-Mediterranean Cooperative Responses to address climate change’. The 5th edition of the MedCatDays offered a space for meeting and dialogue, also for advocacy and visibility of the actors working in the basin.
The partners of the LASERMED2024 project celebrated the first LASERMed Community meeting in Barcelona area by reestablishing contact between the cities involved in pilot projects and exchange field missions...
Within the framework of the inter-municipal cooperation on waste management activity, that belongs to A’SIMA Tunis project component 2 “Metropolitan governance of valorized waste management and inter-municipal waste management”, the last workshop of the concertation was organized at Tunis municipality.
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