In the frame of «TerBrand – Empowering Mediterranean Municipalities in branding their territorial added value» project, MedCities has accompanied the Municipality of Zgharta Ehden in the definition of the territorial branding and communication strategy in order to promote its natural and touristic assets.
The project, funded by the Municipality of Barcelona, was launched in May 2019 with the objective to reinforce the role of local authorities in promoting sustainable and alternative tourism as a driver of economic activity in their territories. In July 2019 the participatory destination branding of Zgharta Ehden was launched with a training of local stakeholders and participatory focus groups and a full-fledged survey of visitors’ perceptions. The results were reflected in a consolidated report, validated by the project partners in October 2019, which identified the points of interest and the attractiveness of the territory.
As a result of the diagnosis, the experts in territorial branding elaborated a proposal on the vision of Zgharta Ehden region and submitted three elaborated concepts for the communication slogan and logo. The submitted proposals were discussed in the council meeting in December 2019 as well as with the major tourism stakeholders and the final proposal, accompanied by a full-fledged visual identity application manual, was adopted in January 2019 as follow:
The project team, together with the communication and branding experts that support the Municipality of Zgharta Ehden in this process, are currently working in finalising a series of communication material linked to the branding strategy. By the end of the project a website will be developed, together with brochures, postcards and three videos that summarise the richness of natural, gastronomic, cultural and religious assets of Zgharta Ehden.
MedCities contributed to the debate, concretely in the round table about ‘Euro-Mediterranean Cooperative Responses to address climate change’. The 5th edition of the MedCatDays offered a space for meeting and dialogue, also for advocacy and visibility of the actors working in the basin.
Within the framework of the inter-municipal cooperation on waste management activity, that belongs to A’SIMA Tunis project component 2 “Metropolitan governance of valorized waste management and inter-municipal waste management”, the last workshop of the concertation was organized at Tunis municipality.
We closed the month of June with the Natural Heritage Mission in Rovinj, Croatia, with a mix of internal joint meetings and steering committees of the governance projects of the mission and the first in-person meeting with representatives of the 13 projects that currently integrate the community...
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