In the frame of «TerBrand – Empowering Mediterranean Municipalities in branding their territorial added value» project, MedCities has accompanied the Municipality of Zgharta Ehden in the definition of the territorial branding and communication strategy in order to promote its natural and touristic assets.
The project, funded by the Municipality of Barcelona, was launched in May 2019 with the objective to reinforce the role of local authorities in promoting sustainable and alternative tourism as a driver of economic activity in their territories. In July 2019 the participatory destination branding of Zgharta Ehden was launched with a training of local stakeholders and participatory focus groups and a full-fledged survey of visitors’ perceptions. The results were reflected in a consolidated report, validated by the project partners in October 2019, which identified the points of interest and the attractiveness of the territory.
As a result of the diagnosis, the experts in territorial branding elaborated a proposal on the vision of Zgharta Ehden region and submitted three elaborated concepts for the communication slogan and logo. The submitted proposals were discussed in the council meeting in December 2019 as well as with the major tourism stakeholders and the final proposal, accompanied by a full-fledged visual identity application manual, was adopted in January 2019 as follow:
The project team, together with the communication and branding experts that support the Municipality of Zgharta Ehden in this process, are currently working in finalising a series of communication material linked to the branding strategy. By the end of the project a website will be developed, together with brochures, postcards and three videos that summarise the richness of natural, gastronomic, cultural and religious assets of Zgharta Ehden.
A public consultation was therefore organized on Saturday 16 November to introduce the project, and assess the social acceptability of the project, including the potential impacts and positive outcomes, to the main stakeholder.
MedCities, IRIDRA and SVI.MED had the opportunity to participate in a study visit in Barcelona. Organised within the framework of the URWAN project, the objective of this study visit was to explore the Nature Based Solutions (NBS) and other sustainable water management solutions carried out by the Municipality of Barcelona to tackle the typical challenges faced by many Mediterranean cities: drought and the resulting flash floods.
MedCities aims to promote city-to-city learning and the thematic working groups are an enriching and trust-based opportunity for it. In this regard, the 2024 work plan focuses in a peer–to-peer programme that consists in inviting two cities of the group to share a concrete challenge related to their local mobility policies or project. The takers (Takers of advice) are the municipalities of Rethymno and Agadir.
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
Nam porttitor blandit accumsan. Ut vel dictum sem, a pretium dui. In malesuada enim in dolor euismod
